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The Poker Grapevine – Playtech Looking to Take Advantage of Regulated Markets

Posted by: Randy Williams - Wed, 2012-01-25 07:09

The Poker Grapevine – Playtech Looking to Take Advantage of Regulated Markets


The Playtech network may not be the biggest of on line poker operators, but it’s certainly up there with the best of them and they’re by no means resting on their laurels when it comes to aggressive marketing. The network has made several moves meant to take advantage of emerging regulated markets world over lately. No fewer than 3 major transactions were announced yesterday and none of the deals were aimed at the US. Playtech has apparently acquired Geneity, a UK-based lottery and online sportsbook software company for £11 million. The other two deals were joint partnership ones with Gauselmann of Germany (an online gaming co) and with Peermont of South Africa (a live casino operator).
According to Mor Weizer, COE of Playtech, the company is positioning itself for all new and potential online poker markets and that includes the US too. Apparently, there are more than a few US corporate entities that would like to team up with the company when online poker is finally legalized and regulated.

In other news: potential US online gambling regulation would likely turn Facebook into a revenue generating monster far beyond everything the industry has ever known. According to estimates, the social networking company would generate $100 billion in revenues per year, instead of the current “trickle” of $4 billion it generates through advertising and various other means.

The only question is: would Facebook prove to be as popular an online poker platform as it is a social networking and gaming one. The answer to that question is probably a resounding yes, especially in light of the fact that Facebook already have a lucrative online poker partnership in place with Zynga, and they already operate a play-money online poker room which is immensely successful with their users. The real money gambling capabilities of the site will be put to the test this year, as Facebook have already announced that they would develop a real-money gambling setup in the UK in 2012.


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