Home / Poker News September 2012 / PartyPoker Brand to be Re-launched in Early 2013
PartyPoker Brand to be Re-launched in Early 2013
Posted by: James Carter. - Mon, 2012-09-03 04:07
While some online poker operators have reported massive revenue increases for the first part of the year, others have been struggling and losing players by the hundreds apparently. One of the operators that have come up short was PartyPoker and Bwin.Party Digital Entertainment PLC, the company behind PartyPoker. According to websites specialized in online poker traffic tracking, PartyPoker has lost around 43% of its real money player-base since the same period of the previous year.
Something obviously has to be done to stop the slide and PartyPoker co-CEOs Jim Ryan and Norbert Teufelberger think they’ve found the solution. They plan to pool their player liquidity and to re-launch the brand with brand new, state-of-the-art software. The two executives hope that the two measures will have enough of a positive impact to set the brand back on the path of growth. The recent addition of FastForward Poker is also an ace up the sleeve of the company.
PartyPoker was last re-launched in 2009, so the time to freshen up the software package is just about right. The new
PartyPoker software will feature a new look and feel, and some newfangled features to keep up with the market demand. The poker product is one Bwin.Party definitely do not want to ignore regardless of its current woes. The company has partnered up with Boyd Gaming and MGM Resorts International to better position itself for the eventual legalization of online poker in Nevada. The way things currently are, Partypoker is expected to become one of the major players on the US market, although the potential return of PokerStars to the US may cast a shadow over those currently rosy perspectives.
In other news: poker pro Matt Matros is quite a green felt devil, and he’s apparently a skilled wordsmith as well. A few days ago, Matros chimed in on the ruling of a New York Federal Judge, which concluded that poker was a game of skill.
