Home / Poker News January 2014 / Zynga Goes Into Real Money Online Poker on Facebook
Zynga Goes Into Real Money Online Poker on Facebook
Posted by: Jo Martin - Fri, 2014-01-17 10:48
What long has been foretold and anticipated by online poker experts, has finally come to fruition the other day: Zynga, the once-hip social online gaming company, has launched a Facebook application aimed at UK residents, which supports real money online poker action. The software used by the new Zynga Poker product is the
PartyPoker software, so the move is probably another major mark in the W column for the
online poker operator. PartyPoker have been busy mounting an all-out offensive of every conceivable front lately, and having become the first company to offer real money online poker through Facebook is definitely a major accomplishment for them.
Zynga’s first attempt to enter the real money online poker market in the UK was consumed last year and it resulted in a pseudo-failure, after very few players decided to give the game a go, even though all of Zynga’s players automatically joined the bwin.party player pool, so there was no shortage of action.
The novelty of this move is that while Zynga is still using the PartyPoker platform, this incarnation of the application is fully integrated into Facebook.
Last year, the opportunity arose for Zynga to try to enter the newly regulated US markets, but the management opted to focus the resources of the company elsewhere, namely on free-to-play social games. Obviously, that ship hasn’t sailed yet for the company, but for the time being they appear to be quite content testing their real money products in the UK.
The latest reports concerning Zynga’s Q4 2013 revenues and its projected Q1 2014 ones have generally been negative. Once the top dog in free-to-play social games, the company is currently struggling against competitors like Rovio and King, further underscoring the ephemeral nature of the social gaming business.
PartyPoker is now the best destination for US players living in jurisdictions where online gaming is legal. Sign up to PartyPoker now and take advantage of their superb bonuses and game selection.
