Home / Poker News December 2015 / 888poker are Focused on Recreational Players too
888poker are Focused on Recreational Players too
Posted by: Randy Williams - Wed, 2015-12-23 08:11
Recreational players are the bread and butter of every online poker operation and as such, every online poker room out there is making moves these days to attract such players. Some, such as
PokerStars, have gone as far as to cut back on the benefits of their high-stakes players to attract more of the recreational crowd. Others, like 888poker who have recently announced a television ad campaign aimed at just this category, have taken a more finesse-based approach to the issue. The name of the campaign is Live the Game and it has already launched in the UK. It is set to launch in other markets too, soon.
The ad-spots are focused on three different players, who are locked in a sort of competition, trying to outdo each-other in various real-life situations. The idea behind the campaign is that true poker players are so consumed with the game that they view everything in life through its prism.
Sign up to 888poker and get onboard with the recreational player benefits they now offer. Register an account now!
As said above, 888poker is definitely a great destination for recreational poker players, and the above-described ads do not represent a shift in their marketing policy. All year long, they run interesting promotions aimed at recreational players, like the Gift Showers promotion which is currently ongoing and which we have already featured in our promotions section. This promotion alone hands out some $700k in prizes. Whatever 888 are cooking seems to have caught the fancy of their target-demographics: the site is a firm #2 after PokerStars globally and it has recently jumped into the second spot in the UK as well, not a shabby accomplishment at all, considering that at one point, the operation was the 17th most popular site there.
Play at 888poker and ride their growth to more and more free cash handed out through their recreational player-focused promotions!
