Home / WSOP 2009 / Milwaukee's Best Light and WSOP Partnership Continues
Milwaukee's Best Light and WSOP Partnership Continues
For those of us who watch the World Series of Poker with avid affection and concentration, the name Milwaukee's Best Light has almost become synonymous with that diamond in the poker tournament crown. For three years the MillerCoors brewed Milwaukee's Best Light slogan has been radiating from every corner of the World Series of Poker machinery, and now the two have signed an agreement for 2009 and 2010, assuring that that familiar sight will not be disappearing anytime soon.
The coupling of the two seems to be a perfect match as the beer aims at a target demographic that the World Series of Poker roughly seems to share. Not exclusively in, but the beer finds great success amongst 20 – 50 year old men, which put's it right in the interest group of competitive poker play, and in fact puts the World Series of Poker, which is celebrating its 40th birthday this year, in its centre. Thus the WSOP will continue to appear on the beer packaging and advertisements, and the beer will continue to benefit from enormous media exposure during the 7 weeks in the summer that the tournament will run.
From the perspective of the World Series of Poker it's a win-win situation, as the WSOP Commissioner, Jeffrey Pollack agreed that the partnership has helped to increase the prolific popularity of the event:
Milwaukee's Best Light has been a great sponsor over the years, activating its sponsorship with advertising and promotions that have truly allowed the World Series of Poker to expand our fan base
Here's to a perfect partnership!
